The best part to get “likes” on a Facebook fan page without paying for the service is through publications with content reaching your target audience. It sounds a little obvious, but many times we need to make certain adjustments so that the content is an excellent interactions generator.
The content: it is fundamental that you vary between images, videos or gifs, so as not to be monotonous and generate more interactions. On the other hand, each post must have an end:
Remember that this depends on the audience you want to reach.
On the other hand, the buyer persona must be defined. It is necessary to create it through an in-depth analysis of the quantitative and qualitative characteristics of the current clients in order to define the message that will be provided, the voice and the tone in which it will be delivered, and therefore the marketing strategies.
Finally, you must consider social networks; in this case it would be Facebook, why do people browse there and not in another social network? what are their tastes? and how Facebook works, among others.
When current fans like something you post, the chances of sharing it are greater. When this happens, then the content will be seen by people who don’t follow you yet, so, you could win new likes or followers, without having invested in advertisement.
So, dare to create creative content that stands out above all that can be found on the internet today.