Instagram has become one of the most popular platforms, according to the Verto Analytics; there are more than one million active users monthly. Many brands and people have stopped sharing on other social networks like Facebook, Twitter or Snapchat, to share millions of photos and videos every minute on Instagram.
Here are 7 tips to make your Instagram profile (personal or commercial) a success:
DEFINE THE OBJECTIVE:
Know what you want to achieve with your Instagram profile: sell a product, share content from your blog, publicize events. Defining this will be key to shaping your profile and looking for inspiration.
QUALITY OF IMAGES:
Whatever you want to convey, make sure it’s of high-quality. Do not publish blurry or confusing images, always use high resolution pictures, may them be from stock, taken by a photographer or your own. Remember to always give credit to the owner of each image, in case it is not yours. Extra tip: make sure to have a great profile picture, it’s one of the first things any user will see.
The important thing about using hashtags, is that you can join current trends and it gives you the opportunity to position yourself and catch a potential audience.
Make sure to answer all comments and messages. Let your followers know that you pay attention to their suggestions and comments. Also interact in their profile, not just yours, that way you’ll have more engagement.
The ideal is to post at least once a day on your profile. If you have accustomed your followers to certain frequency in your publications, you will notice that, when you stop publishing, you lose followers and interactions. Be constant.
The statistical tools that each platform gives can be very useful. Check them constantly to know data such as age, gender, location and interests of your followers. You can also see the best days and hours to post.
Optimize your bio, make sure that your bio is clear about what you want to put across. Do not leave any doubt about what your profile is about. We recommend you use a Call To Action, inviting to view more of your content.
At JLV Enterprises we generate specific strategies for each client, seeking greater engagement. Contact us now.